E-commerce SEO Guide

Increasing traffic is a priority for any online store owner, so mastering eCommerce SEO has very much likely been on your radar once or twice.

The intent of this piece is to enlighten you on all aspects of eCommerce search engine optimization so that you understand how it can help your online business’s visibility.

As you’ll see below, eCommerce SEO is an effective strategy that can dramatically increase the number of visitors and traffic to a webpage that generates income from selling goods.

In this eCommerce SEO guide, we will help you fully understand what eCommerce services are, eCommerce SEO best practices, and best eCommerce SEO tools.

Let’s get started.

What is eCommerce SEO? Definition

eCommerce SEO refers to the method of increasing the visibility of an online store in search engine results pages. 

eCommerce search engine optimization is a technique that aims to boost traffic and sales by ranking product pages as high as feasible in search engines. 

eCommerce SEO is essential for the victory of an online retail store.

Paid search can generate traffic, but SEO is much less expensive. Furthermore, ad blockers can diminish the efficiency of paid search, so you should optimize for search regardless.

eCommerce SEO typically involves optimizing

  • Optimizing your headlines
  • Product information
  • Metadata
  • Internal link structure and 
  • Navigational structure for search user experience

Every item you sell should have its own page intended for attracting search engine traffic.

Moreover, you would rather not ignore about static, non-product-related pages on your site, which include the following:

  • About page 
  • Homepage
  • FAQs page
  • Blogs
  • Help Center
  • Contact

Make a list of keywords and phrases for those pages, as well as related keywords that are related to them. SEO tools make it simple to hunt for a single long-tail keyword and discover semantic keywords that complement it.

Why SEO For eCommerce Matters?

When a shopper needs to buy a product or service, what do they do? Many people do Google searches. They’re looking for alternatives, suggestions, comparisons, and other data to assist them in making sound choices.

If your webpage does not show up in the SERPs, you are missing out on valuable exposure to eligible and intrigued eCommerce customers. Your items may have an existence on the internet. However, are they readily available?

This is where eCommerce SEO plays a role. It allows you to reach your intended audience without spending money on advertisements. 

Once visitors arrive at your website, you can amuse them with high-quality products, interesting copy, and compelling calls to action.

When leads come across your products in a search, they take the time to look them over and see if they are a good fit. By ranking high in relevant search results, you attract leads who are more likely to convert into sales for your company.

You are doing your company a great injustice if you only optimize your website for people. SEO for eCommerce solves the first obstacle to attaining new shoppers: driving traffic to your eCommerce website.

In this eCommerce SEO guide, next up are the benefits of having eCommerce SEO services in place.

Benefits of eCommerce SEO

There are numerous advantages to conducting SEO for your online store. Additional traffic, building customer trust, and making sure that your business is part of the conversation during the customer research process are just a few of the benefits.

Improved brand awareness

Search engine optimization is an effective way to raise awareness of the brand.

You can increase brand awareness for your company by having your eCommerce store show up on the initial page of Google’s organic search results. 

Those who have the desire to purchase a particular item prefer web pages that appear among the top ten search results.

Some searchers consider high positions for an eCommerce store to be a compelling endorsement, increasing their possibility of hitting your brand’s link.

Generate quality traffic

Getting free organic search engine traffic is great, but targeted SEO traffic can make bring in a huge impact on your online business.

When you enhance your webpage for specific keywords, you increase your chances of receiving targeted traffic from searchers who are interested in purchasing exactly what you’re selling.

When those users type a search term into Google, Yahoo, or Bing, they have a specific goal in mind.

You can identify and optimize the keywords that keep driving the most sales to your company by concentrating on strategic eCommerce SEO.

Filled marketing funnel

eCommerce SEO is more than just ranking product pages, which are regarded as bottom-of-the-funnel content where a buying decision is made.

A great eCommerce SEO strategy will additionally incorporate content that attracts visitors at different stages of the purchasing cycle, such as awareness, curiosity, and willingness.

You can boost the possibility that an individual will select your brand when making a purchasing decision if you create, optimize, and rank content at each stage of the customer lifecycle, from awareness (research) to action (purchase).

People’s keyword preferences will shift from informational to transactional, and if your webpage shows up for all of those queries, you can boost your likelihood of getting found.

Enhanced user experience

eCommerce SEO that works enhances the user experience. And it’s no surprise that Google ranks websites that offer a pleasant experience for users higher.

Your ranking may improve if your site contains high-quality content that targets the correct words and uses them appropriately on the page to meet the needs of the user and Google’s algorithm.

However, if visitors to your eCommerce store do not receive the type of content they expect and immediately return to the search results page, Google will perceive this as a horrible experience and will reduce your rankings.

High conversion ratio

Getting targeted SEO traffic, optimized content for the whole sales funnel, and a positive visitor experience can all lead to higher conversion rates.

An eCommerce website that ranks highly among search results through SEO and caters to the demands of visitors will always have a greater rate of conversion than a lower-ranking site that is not customer-centric.

Reduced paid search costs

An eCommerce site that receives more traffic from organic searches will be less reliant on paid search ads.

This reduces the company’s overall marketing costs.

Furthermore, if you use Google Ads to drive paid visitors to your website, a well-optimized webpage can boost your quality score for landing pages.

Furthermore, the higher the quality score, the lesser the cost per click for an ad.

Long-term ROI

Unlike paid advertising, where the advantages end when the campaign ends, eCommerce SEO continues to work for you.

The main advantage of eCommerce SEO is that the endeavors you put in today will endure for months if not years. This implies that eCommerce SEO has the highest ROI of any marketing channel.

Develop remarketing audience

Remarketing is an extremely effective tool. It works as follows:

You add smart code to your website that gathers information.

When prospective customer visits your store, their information is added to a visitor list.

The list can then be used to retarget guests to your store.

For instance, if you own a store that sells stationery, you could obtain information from guests who spend time on a page looking for a specific type of pen but then leave without purchasing anything. 

You could then offer them ads for that pen on other social media platforms to entice them to return to your store.

SEO can help you drive more engaged guests to your product pages, which will help you sell more products.

Influence purchase decisions

High search engine rankings place your online business at the right time in the conversation. 

Consumers are increasingly turning to search engines to help them find the best products to meet their needs.

When you rank high for your specific niche, you increase the likelihood of your store being found during the research process and is regarded as a viable option. 

This is particularly true if you’ve published useful and informative content to help customers make purchasing decisions.

The next section in this eCommerce SEO guide is the best SEO strategies for an eCommerce website.

How to Develop an SEO-friendly eCommerce site?

Prior to getting into the finer details, there are a few things that you can do to make sure you’re concentrating in the best way possible:

Determine priority pages: Examine your website’s analytics to determine which pages receive the most traffic. Concentrate on the pages that showcase your flagship products if you’re still building your site or lack sufficient data to make a sound choice.

Plan your steps: When it comes to eCommerce SEO, there are numerous steps to take. Luckily, your workflow can be repeated from page to page. An organized plan will allow you to spend less time optimizing and ensure that no steps are missed.

Conduct competitor research: It is prudent, as with other aspects of business, to research what your rivals are up to in terms of eCommerce SEO. Understanding how similar stores optimize their websites and their ranking in search results can help direct your efforts.

After you’ve taken care of the above steps you can implement the following eCommerce SEO best practices.

Engaging product descriptions to boost store, category, and product rankings

Outstanding product page description is even more beneficial if you sell products that are available in thousands of other online stores. 

As many of these stores will simply paste in the product copy directly from the manufacturer, ending up in thin and redundant content across several other eCommerce sites.

Whether your items can be found elsewhere or you are the sole supplier, writing exceptional and engaging product copy that is keyword-optimized will boost your search ranking. 

When done right, it will accomplish this while also increasing your rate of conversion.

Prioritize Store Navigation

The customer satisfaction and experience of today’s eCommerce stores are still largely ignored. Build a simple-to-navigate webpage, especially for mobile users. 

From the home page to the checkout, take the path of least resistance.

This should not only enhance your rate of conversion but also your organic visibility. 

Google considers whether or not a user returns to the search engines after navigating to your website. User-friendliness and site navigation play a significant part in this. 

If you achieve keyword search engine rankings but all of your traffic returns to the search engine to find a better site, Google will conclude that your website isn’t a good destination for traffic. 

Reduce your website’s bounce rate if you want to enhance your eCommerce SEO campaign.

Internal linking to relevant products and resources

Linking internally within your website is mistakenly thought to be an old strategy, however, it continues to be extremely efficient and beneficial. 

Concentrate on incorporating applicable internal links into the page content and articles for people rather than search engines, and your website will appreciate you. 

Linking internally throughout your website is a healthy means of helping search engines comprehend your website and content much better, as long as you’re not keyword stuffing or placing meaningless internal links. 

Internal links must use anchor text that includes keywords from your keyword list and is similar to the ones in the title tag of that page.

Structured data

Have you ever wondered why some Google results appear to have more data than others? 

Have you ever gone looking for a product and observed that some product web pages include star reviews right in the search engine results? 

This improved performance is typically the outcome of the webmaster incorporating structured data on product and category web pages. 

This is an excellent method for increasing the click-through rate on online stores.

SERPS eCommerce SEO structured data

Structured Data will not only assist you in enhancing your listings, but it will also help you get standout outcomes and callouts in the SERPs.

Structured data is computer code that has been designed in order to enhance a search engine’s comprehension of the page’s content.

While most data appears on the page for the visitor, the actual marking up of particular components is carried out concealed in the source code of any provided website page. 

Structured data refers to the process of marking specific elements on a page as “rich” information for search engines to comprehend and prioritize.

For structured data, you should be comfortable with the phrases and JSON-LD (JavaScript Object Notation for Linked Data). 

JSON-LD is a method of using markup by including a portion of JavaScript in your tag, rather than each component being marked up in the source code where it would seem natural on the webpage.

Structured data is an excellent way to provide context to your website’s data to search engines. Have you ever questioned how Google displays things like star ratings, availability, cost, customer feedback, and so on in the SERPs? 

This information is provided to search engines by the webmaster through the use of structured data.

Structured data

Use video 

Creating distinct and engaging product descriptions is essential for an eCommerce business. 

Including videos on a product webpage is a fantastic approach for boosting customer engagement. 

Especially if the videos are original, creative, and not taken from the supplier.

Keep in mind the website speed and technical optimization techniques! Make certain that your videos do not clog up your product web pages. 

You can try tricks like guaranteeing that all important components on the webpage load before the video so that your visitors can still view the page while the video is still loading.

You have the option of hosting your videos or embedding YouTube videos.

Custom functionality

It is vital to figure out what kinds of functionality you will need for your eCommerce website when building it. 

Consider all of the custom features on an existing and familiar eCommerce store. 

Like product pages, related products, product information, buyers who purchased this product also purchased this product, and so on. All of this functionality is ideal for an eCommerce store.

However, if you want your eCommerce website to be as profitable as it can be, you should often construct it from the bottom up. 

Because site speed and source code structure affect SEO. You want to have the custom development work to be built in to ensure that every component works together and the site runs smoothly.

Many eCommerce stores, for instance, rely on a variety of distinct add-ons to drive functionality, which can lead to a slew of headaches and technical SEO problems later on. 

Because many of these add-ons were created independently, they do not always work in unison.

Furthermore, whenever a plugin gets an update, it may potentially interfere with others’ ability to function effectively, and you may not realize your website is damaged until annoyed buyers reach you for refunds. 

If you decide to hire an eCommerce website development company to assist you to update plugins to avoid technical SEO problems that can cause chaos on your search results, this can end up costing you more money.

As a result, when developing an eCommerce website, take into account all of the capabilities that you will require and work with a firm that can build your website from scratch to work exactly how you want it to function. 

Create your website in such a way that future functionality expansions are as simple as possible.

Home page to check out: Optimize customer journey

When designing your website concentrates on keeping it as simple as possible for a customer to show up at your webpage, locate the item they are searching for, and finish the checkout cycle when designing your website. 

To increase conversions, you must design a website that makes this path as simple as possible. If you have historical data, AB tests, CRO data, and so on, use it to build a website that transforms as many visitors as possible into buyers.

  • Reduce the number of clicks from the main page to the product page and checkouts.
  • Throughout the product page include the add to cart button.
  • Keep links to rapid, simplified checkout processes for hasty shoppers.
  • Make it not mandatory for customers to sign in or set up an account in order to make a purchase.
  • Collaborate with a company that specializes in CRO and eCommerce all through the eCommerce design and web development systems and processes.

Handle out-of-stock products

Do not simply remove a product or category from your website. 

There are multiple techniques to think about, however, none of them involve merely removing the old webpage. Below are a few choices to think, about in accordance with the situation.

Keep the product webpage active and classified on the category and any subcategory pages. 

But add a message saying the product is no longer available on the product page itself. Include links to pertinent products in the on-page description of the old product pages.

Remove the old product page and enact a 301 redirect to the latest relevant page, whether it is a fresh similar product page, old product blogs, a product category page, and so on. 

It is best to use the most pertinent page that can replace the old URL.

eCommerce SEO Checklist: Best Practices for Your eCommerce SEO Strategy

Now that you know what eCommerce SEO is and why it matters for eCommerce. It’s time to dive in and began! Check out these eCommerce SEO best practices to increase the accessibility of your online store!

Use the Right Keywords

Use the Right Keywords

Keyword research is the first step in developing an eCommerce SEO strategy.

Keywords are the phrases that your eCommerce customers use to find appropriate products when using a search engine. For instance, when someone was looking to decorate their home, they could type “home decor” into Google.

Your keywords assist in getting your items in front of your customers. Search engines use keywords to assess the importance of your page in search results. 

As a result, it is essential that you select the appropriate keywords for your product pages in order to appear in the right search results.

To begin researching keywords for eCommerce, search your product categories to discover what supplemental keywords you can produce. 

So, let’s look up “home decor” in a keyword research tool.

This search will return a list of keyword terms for your product pages. So, if “wall stickers for bedroom” is useful to your product page, you can utilize it as a keyword on that page.

Long-tail keywords should be avoided when conducting keyword research. Long-tail keywords are highly specific and consist of three or more words. These keywords assist you in generating more relevant leads for your company.

Usually, long-tail keywords produce more qualified website traffic and are preferable 

While a few short-tail keywords (keywords with one or two words) can be beneficial to your business, they typically have a high level of competition. Not to mention that short-tail keywords can make it hard to figure out what someone wants.

Take the term “home decor” for example. Is the searcher looking for information on what home decor is, how to identify home decor, or where to buy home decor? Based on this keyword, it’s difficult to say.

However, if someone searches for a “home decor corner shelf,” you know exactly what they’re looking for.

As you can see, long-tail keywords have much clearer search intent than short-tail keywords. 

Long-tail keywords are preferred over short-tail keywords because the searcher’s query is more specific. 

So, in order to seal your eCommerce SEO strategy, continue to use longer key terms.

Conduct Competitor Research

If you don’t know where to begin with on-site optimization for your eCommerce site, look to your competitors. 

Rival firms, in particular, have most likely already done the necessary work for optimizing their websites, and much of the information can be discovered on their own websites.

The thing you should concentrate on is keywords. You have to examine their home page and top product page in particular for keywords.

How do you know if a website is optimized for a specific keyword? To begin, use the SEO browser extension to see the SEO title and description that your contenders employ in their title tags.

You may additionally employ SEO tools to see which key phrases your rivals are ranking for in both organic and paid search results.

Don’t limit your quest to keywords. Examine your competitors‘ landing pages in order to observe how they optimize those pages using the specified keywords.

Focus on Homepage SEO

Most companies focus on their SEO expenditure and energy on their homepage. While it is undoubtedly one of the most important web pages that you need to optimize, it is far from being the only one.

The following are the primary things you should add and optimize.

Tag for Homepage Title

One of the most significant components of eCommerce search optimization is the SEO title tag. It should include your company name as well as the primary keyword phrase you are aiming for. Because it will appear in search results, you should consider writing this title tag under 70 characters and in a manner that is enticing to the visitors who are searching.

The meta description for the homepage

Though not vital for search rankings, the home page meta description is a 160-character brief of your company that will appear in search beneath the title tag. Compose it in a manner that makes searchers want to go to your website.

Homepage Information

Your homepage’s content should help people gain more knowledge about your business and the items you sell in a clear and concise manner. 

Avoid providing too much data to visitors. Consider putting a few of your top products and your distinctive selling point on the homepage.

Crowded homepages can overwhelm both visitors and search engines. For example, suppose you advertise items in a variety of categories. 

Search engines will have trouble recognizing what you sell and who your products are aimed at, so be precise about what your website provides.

Simplify Your Site Architecture

You have dozens of web pages on your eCommerce site. 

You have a lot of pages to keep organized, from category pages to specific product pages. 

When performing SEO for eCommerce websites, it is important to have a strong architecture that promotes customer ease of navigation.

Simplify Your Site Architecture

As for the architecture of your website:

Have it organized: The most essential element of architecture is that it is well-organized and pursues a logical path. 

When you have a well-organized path, users can easily backtrack without using the back arrow. 

To stay organized, use navigational breadcrumbs.

Maintain scalability: As an eCommerce website, you will create new web pages as you add new items and content. 

Your website’s infrastructure must be capable of accommodating the new additions while maintaining its simplicity. 

Maintain a systematic category organization that lets you effortlessly include new product pages.

While designing a website structure, keep your shoppers in mind. 

Take a moment to look over your site’s structure and see how it’s simple to navigate between pages. If you haven’t already, include a search bar feature so your shoppers can easily find products.

Optimize Product Pages

The product pages are the foundation of your company’s existence, you should devote a significant amount of time and effort to optimizing them. 

Many eCommerce store owners easily write just a few lines about each item and then display an image or video.

Further data on your product pages is required so that Google can find them. Here are the specific tasks you want to complete.

Product Title

The title of your product is vital. It’s also commonly used in the SEO title and URL of your product webpage. 

This is why you should think about introducing a popular search phrase or keywords to your product offerings.

For instance, if you sell joggers, make sure to include “joggers” or “trousers” in the product title.

As a result, the keyword appears in the SEO title and URL.

Additionally, when individuals share your product on social media platforms like Facebook or Pinterest, the keyword will appear in the title of the shared post.


By including video on your product page, you can help your customers gain greater assurance about their purchases. 

The video can contain basic product information, a snippet on how to use the product to get outcomes, or testimonials from folks who have utilized the product.

Offsite video distribution on networks such as YouTube can be an excellent means of drawing in and educating potential customers about what you sell.

Informational DIY videos, for instance, can show the public how to use your products to make something amazing. 

They’ll be more inclined to purchase your related products if they get excited about working on that project.

Customer Feedback

Feedbacks are yet another means of increasing consumer trust in your product, so allow them if you have a good one.

Bad feedback isn’t always a bad thing. 

Consider this: if you have a slightly more expensive item with excellent reviews and a slightly cheaper item with mediocre reviews, individuals are more inclined to pick the higher-priced product, resulting in increased sales for your business.


Do individuals inquire about your products? Naturally, they do. Product-related FAQ content on your product web pages is essential for boosting conversions.

If shoppers have doubts that you do not resolve, they will go elsewhere to find those answers — and will most probably buy from the source that does.

It’s also a good idea to have a broad FAQ page on your website. Responding to basic questions regarding your website’s security, shipments, and return policies can boost buyer trust, resulting in more sales.

Optimize images

Optimize images

As an eCommerce company, you provide your customers with a plethora of pictures to help them form a visual impression of your product. As a result of having multiple images on your site, your pages may become heavy and slow.

A slow site is bad for SEO because Google prefers to deliver fast-loading sites to viewers so they can get data quickly.

To keep your pictures from slowing your website down, use image compression tools to reduce the size of your image file sizes. It will aid in keeping your images from clogging up your site.

Lossy compression can certainly assist you to save several kilobytes or megabytes per photograph while still looking great on the screen.

Along with compressing your images, you should include alt text to help you rank better in search results.

When an image fails to load effectively or when a customer uses assistive software such as a screen reader, alt text appears. When you include alt text, you open up the possibility of incorporating your keywords into your page and ranking in search results.

So, instead of saying “wall sticker,” you could have descriptive alt text that says:

A floral bedroom wall sticker in blue and white.

Use Responsive Design

You will not rank in search results if you do not have an eCommerce website that is responsive to mobile devices.

Google now ranks sites in search results using mobile-first indexing, which means they look at the mobile version of your website to rank it. If you don’t have a mobile-friendly website, you’ll fall behind your competitors who have one.

You can adapt your website to whatever device your viewers are using by using a responsive design. It ensures that your audience has a positive experience, whether they are using a smartphone or a tablet.

Each component on your website like text, videos and images, navigation, etc. — scales and the layout shifts with good responsive design, so your webpage looks completely perfect no matter what gadget your visitors use.

The following practices can make your website more responsive:

  • Including a fluid grid in the code of your website
  • Generating components for both the mouse and the touchscreen
  • Choosing elements to include on smaller screens to give the best experience.
  • Experimenting with pre-defined responsive layouts
  • You can use Google’s Mobile-Friendly Test tool to see how mobile-friendly your website is.

Reduce Page Load Speed

The speed at which a page load is also a ranking factor for both desktop and mobile. The search engine will rank you higher if your pages load quickly.

How can you reduce page load time? Concentrate on removing as many unwanted components from your webpage as feasible. 

  • A large background image that is mostly obscured by a white body column, for instance, may not be necessary. 
  • Eliminate any extensions or add-ons that don’t help your eCommerce business.\

Image Dimensions and Size

The bigger your images, the more time it takes for a browser to load them. If you decrease the size of an image from 1000×1000 pixels to 500×500 pixels, you have cut its load by half. 

Create Backlinks for eCommerce SEO

Backlinks are links that are redirected from other websites to your site. 

Backlinks are important for your eCommerce SEO strategy because they can drive more traffic and contribute to enhancing your site’s credibility and authority.

Backlinks are viewed as endorsements by search engines, so it is vital that you obtain reliable and beneficial backlinks to your webpage.

Let’s say you sell home decor.

If a popular interior design blog published a blog titled “Must have home decors for your living room” and linked it to one of your product pages, it’s an endorsement that viewers should purchase your item. 

When their viewer reads your post, they will begin to visit your product page to learn more and possibly purchase.

You want to get a lot of backlinks to aid your site’s authority.

To create a link-building strategy, follow these steps:

  • Develop interesting content that will entice websites to link to your webpage.
  • Create a social media page to increase the visibility of your brand.
  • Make shareable videos.
  • Notify other sites of broken links and give them a link to one of your pages instead.
  • Invite industry experts to review your content.

Check out the interesting data on eCommerce link-building strategy.

Create useful content

After you’ve decided on a primary keyword and a few related keywords, you’ll want to get started on your eCommerce content marketing strategy. Content allows you to rank higher in search results and drive more appropriate traffic to your website.

Topics must be generated before you can begin creating content. Stick to topics that are relevant to your industry and will help you drive pertinent visitors to your web page. Next, you can hunt for the appropriate keywords to include in your content.

Implement your target keywords: 

Include your keywords throughout your page to just let your viewers know exactly what they’re looking at. 

Avoid stuffing in too many keywords if you want your content to sound natural.

Fit the search intent: When creating content, ensure that it meets the search intent. Use your keywords to conduct a search to see what other businesses have written about a particular topic. 

This way, you can create content that is more appropriate to the search intent and rank higher in the search results.

Format your content: Conversational content is ranked. It displays data in an easy and simple manner. To make your content more approachable, avoid using too many technical and industry terms.

Make it simple to skim: You want visitors to your site to be able to quickly locate the information they’re searching for. 

Ensure your content can be easily scanned. Make your pages more readable by using short paragraphs, bulleted lists, and headings.

Worthy title tags to drive clicks

When your webpage appears in the search results, the title tag is the primary thing your audience sees.

Title tags are an important part of eCommerce SEO because, in addition to keywords, Google is using title tags to evaluate the scope of your page. Google uses them as a direct ranking factor.

Spend some time brainstorming title tags for each page on your website. You’ll want something appealing that entices customers to click on your page.

Additionally, you should put your focus keyword at the very beginning of your title tag. Because searchers typically peruse only the first few words of your title, you must let them know right away what they’re looking for.

Adding your keywords and phrases to your title tag enhances the rankability of your content.

Keep the character limit in mind as you optimize title tags. Because you only have 60 characters for your title tag, try to stick to title tags of about 55 characters to give yourself some leeway.

Attention-grabbing meta descriptions

The meta descriptions show up right below your title tags in search results. Meta descriptions are around 160 characters long and give a brief about what the shoppers will find on your web page.

Meta descriptions are essential for providing shoppers with data about your page and convincing them to click on your link. Keep the meta descriptions catchy. As they attract visitors to your online store.

Remember to include your desired keywords in your description. It will assist both search engines and searchers in determining whether or not your webpage is pertinent to the search results.

User-friendly URLs

You can enhance the accessibility of your online marketplace by using user-friendly URLs for all of your web pages.

It’s better for your customers if you use your page’s keywords to provide context to your webpage and help people remember your URL instead of a perplexing string of random letters and numbers.

If your site has categories in which your pages are organized, you can add those to your URL as well. Your customers will be able to keep a record of where they are on your website.

This URL has an obvious hierarchy that visitors are able to follow. They’ll also remember this path better than something like this:

A clear URL structure will assist you in ranking higher in search results.

Schema markup to highlight products

Schema markup to highlight products

Schema markup is HTML code that includes features such as customer reviews, costs, and stock to your results.

Google decides whether to include the elements in search results pages, but with schema markup in place, those features are more likely to appear.

Examine an example of a schema

When customers can see this data straight in search, they will be more engaged and will be capable of making better decisions while researching.

Schema markup also improves eCommerce SEO by assisting Google in a deeper understanding of your webpage. 

This scheme is beneficial because it allows you to define yourself as an online entity by including your name, URL, and phone number as well as what goods you sell.

Secure your site

Site security is critical for eCommerce sites, and there is a strong push in eCommerce SEO for users’ private information to be kept secure.

As an eCommerce store, you must encrypt the information you obtain from your shoppers. When they enter their credit card and address information, your customers want to feel safe.

Therefore, secure your eCommerce site so the shoppers will resume shopping on your online store.

A secure sockets layer (SSL) certificate can help you secure your eCommerce store.

It encrypts your website information so that malicious users cannot read it. It also adds HTTPS before the domain name of your website and will surpass insecure sites.

Securing your website is vital to enhancing your eCommerce SEO strategy.

Best eCommerce SEO Tools

The top SEO plugins make it easier to make sure your eCommerce website is performance-optimized, and also oversee and track your search engine rankings.

Check out the top eCommerce plugin:



If you’re seeking a cost-free option, Ubersuggest is a good choice. Ubsersuggest provides you with a plethora of notions for enhancing the website content. It has a variety of features like a keyword ideas segment where you can get long tail editions of a simple keyword.

You may also receive comprehensive SERP overviews and content ideas.  

Ubersuggest is a fantastic plugin for determining how your rivals are operating. 

It’s also useful for site audits because it provides comprehensive information depending on organic traffic and keywords.

Key characteristics include:

  • Trustworthy data
  • Updated on a regular basis
  • Handy and simple to use



Ahrefs is a fantastic eCommerce SEO plugin that can assist you with 

  • Targeted keywords
  • Competitor analysis
  • Link building
  • Conduct a thorough SEO audit of your eCommerce store rapidly and efficiently.

And a variety of other tasks.

Ahrefs is an excellent means of finding broken links and identifying where your posts rank. It can provide you with a complete picture of where your webpage ranks and how far you have to go. 

It can also assist you in doing an extensive backlink analysis and locating pages that connect to your contender as well as webpages that link to you. This tool will help you determine how good your store is doing.

Key characteristics include:

  • Keep track of key metrics
  • Compare your website’s performance with your rivals.
  • An all-in-one eCommerce SEO tool.


Screaming frog

The colloquially named ScreamingFrog invented SEO Spider in 2010.

One of the most outstanding characteristics is its capacity to carry out a quick URL search as well as crawl your website to look for broken pages. This saves you from having to manually click every link to rule out 404 errors.

The tool also lets you look for webpages with no title tags, redundant meta tags, incorrectly lengthened tags and the number of links on each page.

Key characteristics include:

  • Spots Technical SEO Issues
  • Helps You Schedule Audits
  • Assists with Broken Link Building
  • Integrates with Google Analytics



MOZ is one of the best eCommerce SEO tools for tracking your SEO performance. 

It provides you with a broad range of research capabilities and techniques to assist you in comprehending SEO and inbound marketing in general.

It also includes a 30-day free trial and is ideal for running campaigns to promote special products.

Key characteristics include:

  • Excellent research tool
  • Notifies you of critical crawler issues.
  • Excellent dashboard that gives you comprehensive data about your general SEO performance.



You can’t go wrong with SEMRush if you need an eCommerce SEO plugin for enhancing your online store’s conversion rate. It is a fantastic tool that provides you with all of the data you need to determine which posts top the charts and which need to be optimized.

It’s a perfect pick for keyword research and includes options for both on-page and off-page SEO. 

Key characteristics include:

  • Position tracking software
  • ZIP code hyper-targeting
  • Competitive intelligence reports

Why You Should Combine SEO With CRO?

The role of SEO somehow doesn’t end with directing a potential buyer to an eCommerce website.

Customers would not regard SEO as a consistent and always-on fundamental component of their SEO marketing strategy if it did.

CRO does not simply stop until a certain number of individuals visit a website or until a business can defend developer time for the modification to take place.

In reality, both these marketing and business specialities are always needed to get the most out of any website.

To foster an environment of interaction between the two, it can be beneficial to view these disciplines as superimposing rather than completely distinct areas of expertise.


The concept of conversion can be expanded to assist with objectives in digital advertising before people arrive at a website.

A huge percentage of the untapped possibility in most search marketing exists between impressions and clicks. i.e., between people watching your advertisement and people landing at your website.

Optimizing click-through rate (CTR) is an ongoing aspect of providing SEO and can be greatly aided by the call to action (CTA) depth of expertise of combined CRO and SEO experts combined.


Call-to-action is a short phrase that encourages the viewers to take a specific action. It could be:

  • Link
  • Video
  • Image or 
  • Button. 

By clicking on it, the user initiates an event or navigates to another page.

Despite the fact that CTAs are useful weapons, they should be used tactically. Spam links all through your copy rarely yield the expected results. Instead, include it when you believe the visitor is ready to buy and can be quickly converted.

The following are the most common CTAs used by marketing teams:

  • Email subscriptions.
  • Downloads of content.
  • Free trials are available.
  • Sign-ups for webinars, etc

Generating leads

In general, a store owner can use it to steer a customer in the right direction, getting them nearer to making a purchase. 

These CTAs are designed to direct visitors to landing pages. Even though this approach does not always indicate a purchase, it comes the closest. A person will usually go to your converting pages to look at your offer.

Moreover, depending on how you use it, CTA’s that generate leads can also correspond to pop-ups that gather visitor data.

Submission of a Form

Submission of a form is one of the more difficult CTAs to implement. It invites guests to complete and submit a particular form, as the name implies. 

Many individuals are reluctant to add their information on a website, but if offered a sufficient incentive, they may do so. 

This method allows you to collect visitor information, most particularly their email addresses.

Nurture leads

These CTAs aren’t always aimed at completing a sale. Instead, to strengthen our connections with people who have expressed an interest in our company. 

Most lead nurturing CTAs take the form of downloadable resources like case studies and PDFs.

Quotes, demonstrations, and trials

This CTA falls in between generating and nurturing leads. Demos and quotes are the final steps before conversion, providing users with additional information about the service or product.

CTA Article

This type of CTA is designed to lead a person down the sales funnel and is placed at the bottom of the article, redirecting readers to non-converting pages. 

Article CTA is intended to gradually build authority and brand image while answering any specific questions an individual may have.

However this type of CTA will not necessarily increase your sales, it will improve the performance of your page.

CTA Purchase

These are the most direct and assertive type of call-to-action you can employ. They direct visitors to product pages and may even lead to a cart in some cases. 

This sort of CTA is easily identified by words like “Buy now!”

CTA for Social Media

This CTA enables your social media presence. A user can start sharing an article on social media platforms by hitting a button. 

Social CTAs are usually grouped together in the site’s upper right corner.

Reduced wastage

For companies, it is the perception and ongoing anticipation setting that everything can work harder that brings CRO to the forefront alongside SEO and other areas.

SEO is generally one of the most significant sources of website traffic, and with a low price per visit, it is a perfect match for CRO.

CRO serves as a means of constant iterative testing, continuous learning, and experiential precision as SEO increases the number of users arriving at the commercially influential areas of your website.

This marriage of specialized services is essential for minimizing waste and providing each expertise area with the knowledge and insight required to assist them to play a part in achieving business goals.

Consider the following approach as an illustration of this in action:

  • SEO and CRO specialists concentrate on the exact same significant service category webpage.
  • Search term insertion into titles, content expansion to cope with the new search intent, and technical updates to assist the webpage showing up in search results are all examples of on-page SEO changes.
  • CRO allows websites to run better and gives access to relevant content material recognized as preventing conversions.
  • Also it contains new Call – to – action messaging and placement to help readers take action.
  • While some changes are being implemented, the CRO squad is also conducting a test on the webpage that exhibits a variation of the webpage with a new short form in place that is visible to half of the visitors.
  • Upon four weeks of being active, there is an increase in both traffic and rankings for the webpage.
  • Furthermore, more individuals are contacting the company without abandoning the page.
  • The CRO study additionally indicates that a consistent short-form leads to new conversion

The above simple example shows how the value derived from both services is increased.

Furthermore, there are always new actions and experiments being carried out in order to achieve future gains.

Benefits beyond driving huge traffic

A significant amount of digital marketing importance is placed on growing website traffic.

This is especially true for SEO versus paid search, owing to the lower comparative cost of traffic obtained through organic results versus paid search.

This low-cost traffic affiliation with SEO may result in significant wastage of SEO’s revenue-generating potential.

In addition to the overall site benefits gained from the addition of CRO.

SEO and CRO can both effectively target every stage of the purchasing process.

From knowledge and curiosity to willingness and action, every factor has a role to play in positively influencing the results.

Common risks of combining SEO and CRO

Many businesses comprehend the significance of SEO and CRO and how to combine the two. Even when everybody is on the same page, there may be times when there is a conflict between the teams. The following are the most common risks associated with combining both of these approaches:


It’s difficult to say whether SEO or CRO is more beneficial to your company. Whereas most individuals will assure you that SEO is more important because it drives website traffic, you still can’t sell unless you optimize for conversions.

Budgets for these two procedures should ideally be kept separate. Neither team should be aware of the other’s earnings. Take into account that both teams are accountable for the outcome. So determining how much each department contributed is difficult.

Page evaluation

As a general rule, you should only test with poorly performing pages. However, if a post receives no traffic at all, you will be unable to retrieve any useful user information. In other words, conversion optimization will be impossible in this scenario.

The SEO and CRO teams frequently disagree on which pages should be tweaked. As a common practice, each squad attempts to make itself look better. As a result, they may make decisions that are detrimental to the project’s success. Occas

Content strategy

One more common point of disagreement occurs during content planning. SEO agencies will sometimes try to prioritize pages that can generate huge website traffic quickly. CRO teams, on the other hand, may put them to the test by concentrating on keywords according to customer intent.

Though this particular scenario does not occur, there could still be disagreements about which page should be read first. Fortunately, this is one of the easier problems on the list. Using both keyword suggestion lists, you can effortlessly resolve the issue.


This guide to eCommerce SEO marketing is helpful to learn eCommerce SEO for beginners.

It’s a harsh reality, but eCommerce SEO isn’t a skill you can learn in a single day. If you truly desire to become a top-rank star, you must make time for yourself on a regular basis to continue expanding your depth of knowledge.

And, because there are so many different points of view, you should broaden your sources of information to ensure you’re seeing a variety of perspectives and research.

You could, of course, recruit an SEO expert to do the work for you and save yourself a lot of time.

In any case, when you enact core eCommerce SEO tips, you’re doing more than just increasing your search engine visibility. You’re also improving the user experience on your website and for your customers.

In conclusion, here are some quick tips for enhancing the SEO of your eCommerce website:

  • Determine the right keywords to include on your product pages.
  • Pay heed to your page titles, meta descriptions, and images.
  • Orchestrate your company’s website in a clear, simple, and logical manner.
  • Create a mobile-friendly website.
  • Establish a link-building technique to increase organic traffic.
  • Redirect broken product and landing pages.
  • Decrease page load time to help your site load faster.

We assure you that implementing these approaches will result in increased sales and satisfied customers.