Link building is a vital part of search engine optimization. Search engines use backlinks to gauge the quality and relevance of your website – the more backlinks you have, the higher your ranking will be. However, it’s not just the quantity of the backlinks that’s important, but also the quality. A backlink from a high-quality, relevant website will carry more weight than a backlink from a low-quality or irrelevant website.
High-quality backlinks are intended to boost your domain authority. And your domain authority influences your rank on Google’s search engine results page, so high domain authority means a higher ranking. So, getting high-quality backlinks has become a necessity. Acquiring high quality backlinks is not easy task and you should consider hiring professional SEO services for this task.
If you’re also looking for the same, this blog lists 13 essential backlink acquisition methods to ensure you get high-quality backlinks for your website.
There are many benefits of guest blogging, but one of the most important is getting high-quality backlinks. When you guest blog on a high DA and high-quality site, your link will be placed in front of many potential customers. It can result in a significant increase in traffic to your site, as well as a boost in your search engine rankings.
In addition, guest blogging can aid relationships with other bloggers and influencers in your industry, leading to even more opportunities.
Publish comprehensive guides
By creating in-depth, comprehensive guides on a specific topic, you can establish yourself as an thought leader in the field and attract links from other websites looking to provide their readers with valuable resources.
Not only will publishing long-form guides bring you high-quality backlinks, but it also contributes to building your brand and growing your audience. High-quality, informative content will attract new readers and followers who might be further interested in learning about your brand.
Ask your business partners.
If you have any business partners, you can always ask them to link back to you on their socials. As they already know you and are doing business with you, they won’t decline to build links with you. If your business partner doesn’t feel like doing so, you can leverage their partner’s page.
Most businesses feature a partners page where they share about their business partners. It won’t harm them to link to you through this page.
Reach out to influencers and brands
Seeking collaboration from brands and influencers is a sure-shot way to get benefitted from their large audience. As they will promote your content on their channels and will link back to your site, your content will be visible in front of a new audience and can result in some high-quality backlinks.
Or you can also collaborate with them on co-creating something. Else, they can simply mention your site or include a link to your content or website in their content.
There’s no doubt that giving away freebies or coupons is a great way to generate interest in your website or blog. But do you know that it can also help you get high-quality backlinks?
When you give away freebies, people are naturally inclined to link to your brand to let others know about a great deal. And since the freebie is relevant to your niche, the link is considered high quality.
So not only do you get the benefit of increased traffic and exposure, but you also get the bonus of high-quality backlinks. It’s a win-win!
People are naturally drawn when they see compelling visual content. They’re likelier to click through your site if you have great-quality visuals.
Not only that, but when you create impressive visual content, the chances of your content being shared by the readers are way higher. If the reader might find your content to fit in the bill, they may share it further.
Through this, you’ll get some quality backlinks to your website.
Create well-researched content
People are now more inclined towards well-researched content. Informative and insightful content has become the key to attracting attention from readers and other website owners.
Furthermore, well-researched content is also more likely to be shared by others, which can also help you earn backlinks.
Therefore, to improve your SEO and earn more backlinks, invest in creating high-quality, well-researched content.
Citations are one of the most important factors in SEO and can help you get high-quality backlinks. When you use citations in your content, you tell other websites that your content is trustworthy and authoritative. It, in turn, helps you get high-quality backlinks from other websites.
There are many benefits to publishing public relations content on your website, including the ability to attract high-quality backlinks. Companies that publish PR content get perceived as credible.
Thus, other websites and blogs are more likely to link to it, which can help improve your site’s search engine ranking.
Ask experts for their contribution.
Having an engaging and open blog can be another way to get high-quality backlinks because this way, you can offer insightful, valuable content that other bloggers and websites will want to link to.
It also boosts your search engine rankings and sends traffic to your website. In addition, by answering questions from readers, you establish yourself as a thought leader in your field, which can lead to more opportunities.
Broken links are your enemy.
If there are a lot of broken links on your website, it can be a turn-off for potential customers and partners. Not only does it make your site look unprofessional, but it also reflects poorly on your brand image. Therefore, removing any broken links is important as soon as possible.
In addition to improving the user experience on your site, removing broken links also helps you get valuable backlinks. That’s because when other websites link to your site, they might also link to the broken pages. By removing those links, you’re telling search engines that your site is worth promoting. As a result, it will rank you higher in search results, which can lead to more traffic.
Follow up and ask for due backlinks.
There’s no harm in asking for acknowledgment where it’s needed. At times, it can be a possibility that you’ve been mentioned somewhere, maybe in the case of a post or testimonials but aren’t linked properly, resulting in losing out on potential opportunities. In this case, you must follow up with one and ask for linking you back.
You must ask your business partners and customers to link to you if you’re mentioned anywhere. Along with that, using Google Alerts can also help you out finding mentions.
There are few other methods that you can include in your backlink strategy and it will help you get no follow backlinks. Some of them are social bookmarking, Web 2.0, article submission, directory submission and profile creation.
Social bookmarking can be helpful for new website as Google frequently crawls social media websites, this help in better crawling of new websites. Some popular Web 2.0 platforms are Medium, Live Journal, bloggers etc.
Directory submission are helpful for local SEO.
One last word
Out of the endless ways to get noticed by search engines, one potent way is link building. These 13 ways, if done right, can surely help you get there and stay at the top of the search engines. However, while incorporating these, ensure your site is relevant and credible.